Here are ten ways to eliminate bad habits from your marketing practices.
Here is a list of ten 'marketing opportunities' that you might encounter which merit a closer look before going forward.
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
Maybe your small firm can't compete against the Goliaths - but maybe it doesn't need to. Develop your own strategy, put it into practice and then leave it up to the big guys to "compete" against you! Here's how to get started.
Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.
Websites such as Facebook, LinkedIn, Twitter and blogs have quickly opened up a whole new world of networking opportunities for all communities -- the legal community is no different.
Your prospect is in your office. You've explained everything in detail. Yet for some unknown reason, he hasn't said yes. Here are tools you can use to turn your prospect's hesitation into an enthusiastic Yes!
Carl Whitaker speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
A firm newsletter can be an effective tool for marketing the services of your law firm. It can be used to alert existing clients to preventive law practices and recent legal developments, and can also be used to attract new clients to the firm.
Considering the list of potentially negative events that might emerge in a law firm's life and be seized upon by the media -- partners leaving, rumors of a firm's demise, disgruntled employees filing lawsuits, an adverse decision for a highly public client, among others -- it's worthwhile to summarize the discussion I had with Robin Cohn, president of a public relations and crisis management firm in New York City.