What’s really new in law firm marketing? What will law firms need to do to compete and succeed in the future?
When three clients raise the same issue in one week, it goes on my "hot topics" list as one that's likely faced by most of my readers as well. Have you wondered how many people you should bring with you to an upcoming marketing meeting? Recently, three different clients faced this question as they followed up with a potential client. The details varied.
Successful rainmaking and retention of clients requires a competitive mindset.
OK. Your firm's finished its client survey. The results are in, the skeptics are mollified and the practice managers are ready to follow up. What's next?
While it is clear to most managing partners that the multifunctional skills necessary to run a firm are categorized as "general management" skills, it is often a surprise that the skills to do one piece of the job, business development, should be called "sales management".
Learn about the pitfalls involved for law firms that use "deal of the day" promotions.
How can setting up your own non-profit group give you a marketing advantage?
What works in marketing is what clients dictate. Yes, the ordinary and the not so ordinary consumer preference is the starting point of charting sound marketing strategy.
Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.
Last week, a lawyer called to inquire about my services. She was frustrated because she'd spent the last year actively marketing herself and those activities had produced little new business. She wondered what she was doing wrong.