- Do You Have A Marketing Habit?
(March 12, 2007)
Sara Holtz of ClientFocus
Have you done any marketing yet this week? If not, that's probably because you haven't yet created a marketing habit...
- Treat Your Existing Clients Like Gold
(March 12, 2007)
Sara Holtz of ClientFocus
Most lawyers get the vast majority of their new business from existing and past clients. These clients can be a source of new business both by sending new matters and by sending referrals.
- Books to Prepare You for Business Success in 2007
(March 12, 2007)
Sara Holtz of ClientFocus
I've been on the road a great deal during the past few months and that's provided me with plenty of time to read a lot of books. Here are a few of my favorites that I think you might find useful in your business development efforts.
- Are Your Marketing Efforts Focused on High-Potential Opportunities?
(March 12, 2007)
Sara Holtz of ClientFocus
One of the most common complaints I hear about marketing is that there is just not enough time to do it. Making the most of the available time becomes critical.
- Do You Know How to Say No?
(March 12, 2007)
Sara Holtz of ClientFocus
Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.
- Do You Have the Necessary Confidence for Business Development Success?
(March 12, 2007)
Sara Holtz of ClientFocus
I've just finished reading Rosabeth Moss Kanter's book, Confidence. The basic premise of the book boils down to: Winning begets winning, and losing begets losing, because of their respective impact on confidence.
- Making The Most Of Client Surveys
(March 07, 2007)
Charles A. Maddock of Altman Weil, Inc
Client surveys have become increasingly popular among law firms. And with good reason.
- Since You Asked: How to Get the Most from Client Surveys
(March 07, 2007)
Charles A. Maddock of Altman Weil, Inc.
OK. Your firm¿s finished its client survey. The results are in,the skeptics are mollified and the practice managers are ready to follow up. What¿s next?
- How to Improve Your Yellow Page Advertising (March 07, 2007) Small Business Administration If you look at a 1951 Yellow Pages directory from Buffalo, New York, the ads appear basically the same then as they do now, not counting the recent addition of various color options. Forty-five years later, advertisers for the most part are still just highlighting their name and phone number. By simply enlarging the information that appears in their free listing, advertisers are definitely not getting as much out of their ads as they could be.
- Networking (March 07, 2007) Small Business Administration Networking is an invaluable tool that anyone in the business world can utilize. Effective networking can be your best form of marketing, as well as being extremely affordable. To give a definition of networking, networking occurs when there is a planned event or gathering with the primary goal of connecting with others. The purpose of networking can vary based on one's own agenda, yet the primary focus is to meet people, and have people meet you. In other words, you have the opportunity to market yourself and your business in a relaxed, social situation. This often proves to be a comfortable situation for all involved.
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