- Treat Your Existing Clients Like Gold
(March 12, 2007)
Sara Holtz of ClientFocus
Most lawyers get the vast majority of their new business from existing and past clients. These clients can be a source of new business both by sending new matters and by sending referrals.
- Do You Know How to Say No?
(March 12, 2007)
Sara Holtz of ClientFocus
Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.
- Are Your Marketing Efforts Focused on High-Potential Opportunities?
(March 12, 2007)
Sara Holtz of ClientFocus
One of the most common complaints I hear about marketing is that there is just not enough time to do it. Making the most of the available time becomes critical.
- "Small Firm Case Study.Using Extranet Technology to ""Even the Playing Field"", Get a Marketing Edge" (March 07, 2007) FindLaw For more than a year, attorney Ron Drescher was thinking about a tool like WorkSpace. When he was introduced to West Group's extranet offering, he believed that he found the appropriate solution.
- Networking (March 07, 2007) Small Business Administration Networking is an invaluable tool that anyone in the business world can utilize. Effective networking can be your best form of marketing, as well as being extremely affordable. To give a definition of networking, networking occurs when there is a planned event or gathering with the primary goal of connecting with others. The purpose of networking can vary based on one's own agenda, yet the primary focus is to meet people, and have people meet you. In other words, you have the opportunity to market yourself and your business in a relaxed, social situation. This often proves to be a comfortable situation for all involved.
- 100+ Marketing Ideas (March 07, 2007) Small Business Administration Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs..
- How to Improve Your Yellow Page Advertising (March 07, 2007) Small Business Administration If you look at a 1951 Yellow Pages directory from Buffalo, New York, the ads appear basically the same then as they do now, not counting the recent addition of various color options. Forty-five years later, advertisers for the most part are still just highlighting their name and phone number. By simply enlarging the information that appears in their free listing, advertisers are definitely not getting as much out of their ads as they could be.
- 17 Fatal Marketing Mistakes Lawyers Make
(March 04, 2007)
Trey Ryder of Trey Ryder LLC
"Lawyers who rely on traditional marketing methods are fast discovering that many ""time-proven methods"" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice."
- The Small Law Firm's 6-Step Process to Building Your First Web Site
(August 01, 2001)
Micah Buchdahl of West Group
If you are just getting around to developing your practice's first web site, welcome to 1998! Actually, it is never too late to get started. A solid and professional web presence is as expected as having a fax machine, or a telephone for that matter. It does not involve rocket science, just a few hours and a few bucks. Here are some (subjective!) steps and considerations to help get you on your way.
- SEO-Search Engine Optimization & On-Line Marketing Advice.Listening to the Traffic Report Can Help Quicken Your Trip to Web Success.By Micah Buchdahl
(June 01, 2001)
Micah Buchdahl of West Group
For marketers, one of the beauties of the World Wide Web is the ability to evaluate success at a level higher than almost any other type of initiative. Yet, I am continually amazed by how few people take full advantage of this. How often do you look at your law firm's web site traffic report, and how big a role does it play in your ongoing development and strategy?
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