Branding
- Do You Have A Marketing Habit?
(March 12, 2007)
Sara Holtz of ClientFocus
Have you done any marketing yet this week? If not, that's probably because you haven't yet created a marketing habit.
- Creating Your Law Firm's Identity
(March 04, 2007)
Michael B. Taylor of FindLaw
Because legal marketing on the Internet has become a mainstream practice, it is now more important than ever to have a website that can capture an audience and convert common website hits into actual, paying clients. Having a firm identity is a key element in the process, and is central to a successful marketing plan. This article will explain the primary considerations for creating an identity that will work for you.
- Watch What You Say About Yourself
(July 01, 2002)
Larry Bodine of Larry Bodine
It makes a difference how you present yourself ¿ in person and online. Accordingly, lawyers make sure their appearance is businesslike, their stationery reflects their firm, and their business cards include all their key contact information. Lawyers should also devote the same attention to their bios online
- Market the Megabytes: Turn Technology into Competitive Advantage
(March 01, 2099)
Lawrence M. Kohn and Lisa Ellis of Association of Legal Administrators
The good news is that rainmaking will always require good, old-fashioned human relationships. The better news is that technology offers new tools that make marketing easier, faster, more effective, less expensive, and more.
- Beyond Brochures: Marketing Through Print Advertising
(January 01, 2098)
Ritchenya A. Shepherd of ABA Journal
The ad for a Philadelphia law firm shows a father and mother with two children superimposed on a blurred background of flames and smoke. "Our prowess in fire and insurance litigation has been equaled by our skill in estate planning and family law. The fire is spreading," the copy reads.
- Opportunity Knocks--Developing Markets In a Shrinking World
(November 01, 2094)
Jay D. Strother of Association of Legal Administrators
"Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing ""It's a Small World."" With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world."
- Making Contact: The Importance Of Networking In A Changing Business Environment
(June 01, 2094)
Michael M. Smith of Association of Legal Administrators
During the past decade law firms have experienced significant change. Things just aren't the way they used to be. During better times, business was easier to acquire and maintain. Client fee sensitivity, competition, specialization, and poor public image have made the practice of law much more difficult. It requires much more effort to manage and sustain a successful law practice.
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