Visibility, Design and Content - Three Steps to Successful Online Marketing: A FindLaw White Paper

By FindLaw, 

The number of people going online — to get information and make important decisions about their lives — continues to increase. The legal profession is no exception. According to a June 2005 Harris Interactive Poll, more Americans now use the Internet to find a lawyer than any other source.

For law firms, the Internet is a powerful tool for finding qualified prospects, educating them about the firm’s services then converting them into clients. For consumers, the Web simplifies legal research and the process of finding an attorney.

But while it’s easy to conclude that the Internet is where prospects are at — and that connecting with them is critical to your long-term growth — that still leaves some key questions unanswered. Such as . . .

• In the fast-growing free-for-all of the Internet, how do you reach your potential clients (and more of them)?
• While good looks are great, do eye-catching Web sites add real value?
• And what strategies convert site visits into actual cases?

In the expanding online market for legal services, the most successful law firms focus on three essential (and related) areas: building visibility via search engines and directories; using distinctive site design to set the firm apart; and delivering persuasive content that engages prospects and deepens client relationships. This White Paper will examine these three crucial areas.

Download this free FindLaw White Paper

Marketing Internet 1

© 2007 LawyerMarketing.com