Turning Prospects into Clients: A FindLaw White Paper

Largely due to the Internet, a law firm now has many more opportunities to promote its services to prospective clients. A well-designed and well-written Web site, listings in legal directories and other forms of online advertising are just a few of the ways a firm can generate more visibility with its target market.

But visibility is only a means to an end. Generating more hits to your Web site is an important first step towards growing your bottom line. It’s what you do with those leads, however, that’s the true measure of success.

This white paper is about that next step. It describes tools and strategies that will help you manage lead follow-up and lead qualification effectively, and ultimately convert more prospects into clients of your law firm. Among the topics covered are:

• Making It Easy: Web site design and other strategies for managing new leads
• Moving Fast: The importance of rapid lead follow-up
• Responding Effectively: Making the most of your initial contacts with the prospect
• Measuring Lead Quality: Techniques for identifying qualified leads, including matching services
• Handling Missed Leads: How to learn (and profit) from the ones who get away
• Reviewing Your Procedures: Web analytics and other tools for improving lead conversion

Download this free FindLaw White Paper

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