DYMO Survey Finds Administrative Professionals Struggle With Organization

By Editorial Staff, 

November 12, 2007 - Stamford, Conn. - America's administrative professionals have a dirty little secret. In a new survey conducted by DYMO® and DeskDemon, the world's largest Web site for administrative professionals, 63 percent of the admins polled revealed that when it comes to being organized, they fall in the mediocre range. In fact, 65 percent said that when compared to their non-administrative colleagues, they are the most in need of help on the organization front.

"Organization is key to running a successful office, no matter what its size," said Barry Izsak, certified professional organizer and immediate past-president of the National Association of Professional Organizers. "While most assume that administrative professionals are highly organized, the truth is they struggle with the same organizational issues as everyone else. Organizational skills don't have to come naturally to ensure a productive work environment, but can be learned and made easier with the right tools."

To help office professionals get organized, DYMO, an industry leader in on-demand labeling, is launching two new DYMO Professional label makers - the LabelManager® 210D and LabelManager® 220P. Both offer labeling with newly redesigned quick-access keys and a larger display. The quick-access buttons make it faster and easier to create custom labels by letting users access the style, font and punctuation options under shared buttons. The larger display lets users preview before they print and helps eliminate misprinted labels.

"DYMO has always been a top choice for administrative professionals," said Izsak. "With the new Professional label makers, DYMO continues to stay on top of the needs of the fast-paced work environment by providing quality products that increase productivity and efficiency in the workplace."

Survey Says…
A lack of innate organizational skills isn't all to blame for office disorganization. The DYMO survey found 59 percent of administrative professionals reported a lack of time as their biggest obstacle to getting organized. Nine percent said they aren't equipped with the right tools.

"The LabelManager® 210D and LabelManager® 220P are designed specifically for use in an office setting, with faster, quieter label printing and increased memory storage," said Stephanie Fox, marketing manager for DYMO. "DYMO Professional label makers offer the ideal solution for a variety of industries, from real estate to law firms to medical offices and more."

Label makers continue to serve traditional functions, such as filing. Sixty-three percent of administrative professionals reported labeling folders as their number one use for a label maker. Other ways that label makers are used in the office include:

• Mailbox and mailing supplies
• Labeling laptops, cell phones and PDAs
• CD, DVD cases
• Safety warnings in warehouses

Key Features
The new desktop LabelManager® 210D offers a completely new interface with an natural flow from start to print. The portable, yet powerful and compact LabelManager® 220P's keys are accessed with the user's thumbs - just like your favorite PDA. Both include a "QWERTY" keyboard for the keys, to mirror the positioning of desktop keyboards for speed and ease of use.

Both label makers offer a prominent display that is considerably larger than prior models - allowing each label to be quickly typed and printed as it appears on the screen. Both new label makers feature faster and quieter printing than prior models. Each offers six font sizes, seven styles, eight outlines, plus 13-character screens with 132 symbols for a customized label. These label makers offer the ideal labeling solution for a broad range of office functions, no matter what the industry.

Commercial list price is $49.99 for the DYMO LabelManager 210D and $59.99 for the portable DYMO LabelManager 220P. Both products are available online at www.dymo.com. For more information, visit www.dymo.com.

About DYMO®
DYMO is a leading global manufacturer of on-demand labeling and specialty printing products for home, office and industry. DYMO is part of the Newell Rubbermaid Technology Global Business Unit that includes Endicia®, CardScan® and DYMO®, under the Office Products group. Newell Rubbermaid Office Products manufactures and markets writing instruments, art products, office organization and technology, led by a powerful brand family including: DYMO®, Sharpie®, Paper Mate®, Parker®, Waterman®, EXPO®, rotring®, Reynolds®, Berol® and Rolodex®, among others. For more information, visit www.dymo.com.

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