Do You Have A Marketing Habit? (March 12, 2007)
Sara Holtz, Client Focus: Marketing)
Have you done any marketing yet this week? If not, that's probably because you haven't yet created a marketing habit.
Treat Your Existing Clients Like Gold (March 12, 2007)
Sara Holtz, ClientFocus: (Marketing)
Most lawyers get the vast majority of their new business from existing and past clients. These clients can be a source of new business both by sending new matters and by sending referrals.
Books to Prepare You for Business Success in 2007 (March 12, 2007)
Sara Holtz, ClientFocus: (Marketing)
I've been on the road a great deal during the past few months and that's provided me with plenty of time to read a lot of books. Here are a few of my favorites that I think you might find useful in your business development efforts.
Do You Have the Necessary Confidence for Business Development Success? (March 12, 2007)
Sara Holtz, ClientFocus: (Marketing)
I've just finished reading Rosabeth Moss Kanter's book, Confidence. The basic premise of the book boils down to: Winning begets winning, and losing begets losing, because of their respective impact on confidence.
Are Your Marketing Efforts Focused on High-Potential Opportunities? (March 12, 2007)
Sara Holtz, ClientFocus: Marketing)
One of the most common complaints I hear about marketing is that there is just not enough time to do it. Making the most of the available time becomes critical.