Marketing Channels - Page 6
This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Law Marketing
Marketing Channels Articles
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Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development. -
One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't. -
Last week, a client was listing ten targets for her marketing efforts. She was stuck at nine. Finally, she said, "I suppose I could ask Rachel for work. She's the GC at Streamside Properties... but I wouldn't feel comfortable doing that; she's my best friend." -
Did you know that the question, "What's new?" is actually a marketing opportunity in disguise? -
You don't change your horse mid-race is good advice for jockeys, but perhaps not as good for lawyers looking to take their practices to the next level. As you move through the course of your career, you may "outgrow" marketing activities that served you well in the beginning. -
Imagine you're sitting across the table from a potential client you'd like to work with. The right place to start is by uncovering the client's needs. -
When I ask clients what their biggest challenge in business development is, they commonly say, "Asking for business." And yet, when they are trying to land a new client, they forget about the "asking" part and focus on the "pitching" part. -
Last week, a lawyer called to inquire about my services. She was frustrated because she'd spent the last year actively marketing herself and those activities had produced little new business. She wondered what she was doing wrong. -
Recently, I was speaking with a client who seemed stuck in his marketing efforts. He had a clearly articulated plan for growing his business that he was enthusiastic about. -
One of my sons is a very good soccer player. He's competitive (like most lawyers), and hates to lose (like all lawyers). When he does lose, I try to get him out of his post-game malaise by reminding him that, "We learn much more from our failures than we do from our successes."