Marketing Channels - Page 4
This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Law Marketing
Marketing Channels Articles
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This articles addresses some common mistakes that define bad web design. -
Selecting a Web site developer can be a daunting task. The following Web Site Developer Evaluation Sheet will assist firms when making this important decision. -
Most first generation law firm Web sites are primarily attractive firm brochures and have little or no interactive functionality. However, as law firms come to realize that most of their clients and potential clients use the Internet to research firms and evaluate legal counsel, there has been a substantial increase in the level of sophistication and interactive features used on law firm Web sites. -
Editors don't often invite writers to submit columns because they usually receive enough unsolicited submissions. Still, most editors are open to looking at what you offer because they always want to publish better information that interests their readers. -
Here's one thing that Internet users - from Web shoppers to blog readers to prospective clients of your law firm - have in common: Their home base while they're online most likely is their favorite search engine. -
In the expanding online market for legal services, the most successful law firms focus on three essential (and related) areas: Visibility, Design, and Content -
Search engine marketing -- or SEM for short -- is the function of developing, submitting and positioning a Web site within the proper search engines for maximum exposure and effectiveness. -
By meeting the ethical guidelines that apply to the online information your law firm disseminates, you can protect your law firm's reputation, prevent it from running afoul of the state ethics committee -- and make the most of the client development opportunities that are available to law firms online. -
Most of you have e-mail at your offices, and e-mail is a hit. Most of your clients, vendors and consultants have e-mail, and they think it's a hit too. The next logical step would be to connect these e-mail systems so that you could send e-mail to clients or vendors as easily as you send a message to the person down the hall. -
For more than a year, attorney Ron Drescher was thinking about a tool like WorkSpace. When he was introduced to West Group's extranet offering, he believed that he found the appropriate solution.