Marketing Channels - Page 3
This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Law Marketing
Marketing Channels Articles
-
A market in its entirety is too broad in scope for any but the largest companies to tackle successfully. The best strategy for a smaller business is to divide demand into manageable market niches. Small operations can then offer specialized goods and services attractive to a specific group of prospective buyers. -
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. -
If you're using the Internet now to gather information, shop or just for entertainment, then you're probably familiar with the process of dialing in and moving from website to website. But do you really understand how you're doing what you're doing as you move from web location to web location? How did it all get started, this Internet thing? -
Take a step back and look at your marketing strategy. -
How can your law firm stand out online and connect with more potential clients? -
Since the Internet has become the most readily accessible source of the widest range of information in a relatively short period of time, businesses of all sorts have sought to capitalize on its popularity. -
Many law firm Web sites are little more than static brochures providing general information about the firm and attorneys. As Web technology evolves, more firms are enhancing client relationships and attracting new clients via the Web by using their sites to exchange information with clients and potential clients. Firms that are not maximizing their Web presence run the risk of losing existing and potential clients to other law firms that are effectively using new technology. -
In addition to optimizing your web site to ensure a top-ten result in the search engines, your firm may also want to use these Internet marketing techniques. -
One of the most important points of information that a law firm can put on its Web site is a list of industries it serves. Industry experience is one of the first things that corporate executives and in-house counsel look for. They want to know if your lawyers are familiar with the trends affecting their business, and smart law firms put this information right up front. -
If you are one of the many attorneys who say that your firm does not benefit from its Web presence, I have some bad news: you are doing something wrong.