Marketing Channels
This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Law Marketing
Marketing Channels Articles
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"According to research, the most successful women have broad and strong connections not only within their networks, but especially outside of their organizations, as well as social and professional networks." -
One of the most common complaints I hear about marketing is that there is just not enough time to do it. Making the most of the available time becomes critical. -
In addition to obtaining an Internet domain name registration in one of the generic Top-Level Domains (gTLDs), such as .com, .net, and .org, a company can obtain domain name registrations in national (or country code) Top-Level Domains (ccTLDs) and their subdomains. -
Every quarter, Best, Best & Krieger builds and strengthens its relationships with hundreds of potential and current clients. Sounds overwhelming, right? Not so with today's technology. Using its increasingly popular e-newsletter, client attraction and retention has never been so easy. -
Article writing is an important business development tool. But to obtain the most value from an investment of time and money in writing bylined articles, lawyers should take a number of steps before the writing actually begins. -
While unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules. -
Find out what the top ten myths are about search engine optimization (SEO) and why it matters for your law firm web site. -
Online marketing is a great way to generate a lot of new customers for your law firm. Unfortunately, it is also an opportunity for nefarious competitors to try to take advantage of your company. -
The art of designing a Web site to create a positive experience for your Web site visitors is known as "usability." Usability is the glue that holds together Web-based client development - it's after the advertising and the search engine optimization, but before the collateral, client meetings, and retainers. Here are ten tips to improve your Web site usability. -
The art of ensuring that your Web site shows up high in the rankings of search engines is known as "search engine optimization," or "SEO" for short. SEO is a constantly evolving battle between search engines and Web sites. Here are ten tips to improve your web site's SEO.