Marketing Channels

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Marketing Channels Articles
    • On the Edge of Client Feedback

      Do clients really want to be asked? Do they really want to tell you how they feel about your firm, its lawyers and its services? Or are they tired of being surveyed by law firms and other service providers?

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    • How to Evaluate Web Developers

      Selecting a Web site developer can be a daunting task. The following Web Site Developer Evaluation Sheet will assist firms when making this important decision.

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    • Marketing Your Law Practice in a Recession

      In this nervous economy, it's important to rethink (and revise if necessary), your personal marketing strategy.

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    • Women Attorneys Finding Ways to Boost Their Network

      "According to research, the most successful women have broad and strong connections not only within their networks, but especially outside of their organizations, as well as social and professional networks."

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    • The Ethics of Online Client Development White Paper
      By meeting the ethical guidelines that apply to the online information your law firm disseminates, you can protect your law firm's reputation, prevent it from running afoul of the state ethics committee -- and make the most of the client development opportunities that are available to law firms online.

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    • Advertising and Marketing on the Internet
      The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video, and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.

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