Marketing Channels

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Marketing Channels Articles
    • Ten Ways To Improve Your Search Engine Ranking

      The art of ensuring that your website shows up high in the rankings of search engines is known as "search engine optimization," or "SEO" for short. SEO is a constantly evolving battle between search engines and websites. Here are ten tips to improve your website's SEO.

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    • CAN-Spam Summary For Law Marketing

      While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.

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    • On the Edge of Client Feedback

      Do clients really want to be asked? Do they really want to tell you how they feel about your firm, its lawyers and its services? Or are they tired of being surveyed by law firms and other service providers?

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    • How to Evaluate Web Developers

      Selecting a Web site developer can be a daunting task. The following Web Site Developer Evaluation Sheet will assist firms when making this important decision.

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    • Law Firm Websites That Work

      In addition to optimizing your website to ensure a top-ten result in the search engines, your firm may also want to use these Internet marketing techniques.

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    • Ten Ways Internet Marketing Has Changed Since The 1990s

      These days, Internet marketing means a lot more that it did a few years ago. Web design, advertising, extranets, public relations, search engine optimization -- online marketing requires careful planning and execution. Here are ten ways online marketing has changed as the Internet has matured, and how your firm could be affected.

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    • Domain Names Critical to Law Firm Web Sites

      Thousands of law firms have launched web sites, and the number continues to grow rapidly. Many of the National Law Journal 250 largest U.S. firms have created sites, or at least reserved domain names. Selecting a domain name is a critical first step in launching a site.

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    • Marketing Your Law Practice in a Recession

      In this nervous economy, it's important to rethink (and revise if necessary), your personal marketing strategy.

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    • Award Winning Brochures and Marketing Collateral

      The key to effective print collateral is to find the happy medium between a gold-plated novel about your firm and a one-page photocopy. Here are a few tips to help you along the way.

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    • Top Ten Usability Tips for Your Law Firm Website

      The art of designing a website to create a positive experience for your website visitors is known as "usability." Usability is the glue that holds together Web-based client development - it's after the advertising and the search engine optimization, but before the collateral, client meetings, and retainers. Here are ten tips to improve your Web site usability.

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