Marketing Channels

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Marketing Channels Articles
    • Adventures with Foreign Domain Names
      In addition to obtaining an Internet domain name registration in one of the generic Top-Level Domains (gTLDs), such as .com, .net, and .org, a company can obtain domain name registrations in national (or country code) Top-Level Domains (ccTLDs) and their subdomains.

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    • Six Steps to Effectively Cross Sell in Law Firms

      One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't.

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    • Effective ROI Measurement for Law Firm Marketing

      Take a step back and look at your marketing strategy. Are you getting good value for your marketing dollar?

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    • Women Attorneys Finding Ways to Boost Their Network
      "According to research, the most successful women have broad and strong connections not only within their networks, but especially outside of their organizations, as well as social and professional networks."

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    • Can a Law Firm Be Too Visible on the Internet?

      Since the Internet has become the most readily accessible source of the widest range of information in a relatively short period of time, businesses of all sorts have sought to capitalize on its popularity.

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    • Using Your Law Firm Website to Enhance Client Services

      Many law firm Web sites are little more than static brochures providing general information about the firm and attorneys. As Web technology evolves, more firms are enhancing client relationships and attracting new clients via the Web by using their sites to exchange information with clients and potential clients. Firms that are not maximizing their Web presence run the risk of losing existing and potential clients to other law firms that are effectively using new technology.

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    • Use Industrial Strength Law Marketing

      One of the most important points of information that a law firm can put on its Web site is a list of industries it serves. Industry experience is one of the first things that corporate executives and in-house counsel look for. They want to know if your lawyers are familiar with the trends affecting their business, and smart law firms put this information right up front.

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    • How to Create an Effective Law Firm Web Presence

      Most first generation law firm Web sites are primarily attractive firm brochures and have little or no interactive functionality. However, as law firms come to realize that most of their clients and potential clients use the Internet to research firms and evaluate legal counsel, there has been a substantial increase in the level of sophistication and interactive features used on law firm Web sites.

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    • Get Publicity with an Ongoing Column in a Publication

      Editors don't often invite writers to submit columns because they usually receive enough unsolicited submissions. Still, most editors are open to looking at what you offer because they always want to publish better information that interests their readers.

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    • Maximizing Potential of Bylined Articles Before Writing

      Article writing is an important business development tool. But to obtain the most value from an investment of time and money in writing bylined articles, lawyers should take a number of steps before the writing actually begins.

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