Marketing Channels

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.
Marketing Channels Articles
    • Developing Markets In a Shrinking World

      Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world.

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    • Focus Marketing Efforts on High Potential Opportunities

      Learn about 11 questions to ask yourself to determine if a prospective client is a "high potential" opportunity.

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    • Who To Bring To Your Next Marketing Pitch

      When three clients raise the same issue in one week, it goes on my "hot topics" list as one that's likely faced by most of my readers as well. Have you wondered how many people you should bring with you to an upcoming marketing meeting? Recently, three different clients faced this question as they followed up with a potential client. The details varied.

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    • How to Ask for a Referral to Your Law Firm

      Referrals are a great source of new business. In fact, other than getting more work from existing clients, they are the best source of new business.

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    • Finding Your Motivation for Marketing

      Recently, I was speaking with a client who seemed stuck in his marketing efforts. He had a clearly articulated plan for growing his business that he was enthusiastic about. And yet, week after week, he hadn't taken much action to implement the plan.

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    • It May Be Time for a New Law Marketing Strategy

      You don't change your horse mid-race is good advice for jockeys, but perhaps not as good for lawyers looking to take their practices to the next level. As you move through the course of your career, you may "outgrow" marketing activities that served you well in the beginning.

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    • Law Firm Marketing: What Are Friends For Anyway?

      Reluctance to ask a friend for business typically boils down to a concern that by mixing business with friendship, it will spoil the friendship. The remedy for this dilemma is two-fold and found half in mindset and half in tactics.

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    • Six Steps to Effectively Cross Sell in Law Firms

      One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't.

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    • Learn To Say No When Investing Marketing Spend
      Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.

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    • What You Should Do When You Lose A Marketing Pitch
      One of my sons is a very good soccer player. He's competitive (like most lawyers), and hates to lose (like all lawyers). When he does lose, I try to get him out of his post-game malaise by reminding him that, "We learn much more from our failures than we do from our successes."

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