This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Ethics. Attorneys are obligated to adhere to strict bar association rules regulating lawyer advertising, law firm public relations and other legal marketing activities. There are many aspects of marketing ethincs to be aware of as you develop and execute your law firm marketing plan. Start your research with FindLaw.
Navigating the social media world can be fraught with legal dangers and complex ethical issues unique to the legal profession.
Before advertising or promoting yourself as a certified specialist in a particular area of law, be sure to first check case law in your jurisdiction, as well as your state bar rules of professional conduct.
By meeting the ethical guidelines that apply to the online information your law firm disseminates, you can protect your law firm's reputation, prevent it from running afoul of the state ethics committee -- and make the most of the client development opportunities that are available to law firms online.