Client Acquisition - Page 5
This is FindLaw's Law Firm Management Center's collection of free articles on How to Get a Client. Client acquisition should be one of the main goals of your law firm marketing activities. Attracting and retaining clients is imperative for the survival of your law firm. There are many ways to get clients for your law firm. Start your research with FindLaw.
Law Marketing
Client Acquisition Articles
-
If you look at a 1951 Yellow Pages directory from Buffalo, New York, the ads appear basically the same then as they do now, not counting the recent addition of various color options. Forty-five years later, advertisers for the most part are still just highlighting their name and phone number. By simply enlarging the information that appears in their free listing, advertisers are definitely not getting as much out of their ads as they could be. -
Have you done any marketing yet this week? If not, that's probably because you haven't yet created a marketing habit. -
I've been on the road a great deal during the past few months and that's provided me with plenty of time to read a lot of books. Here are a few of my favorites that I think you might find useful in your business development efforts. -
I've just finished reading Rosabeth Moss Kanter's book, Confidence. The basic premise of the book boils down to: Winning begets winning, and losing begets losing, because of their respective impact on confidence. -
Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development. -
The trouble with RFPs is that there are usually many other firms replying. This competition makes it crucial to differentiate yourself and demonstrate clearly that you can meet the client's needs. -
My son broke his arm on the last day of school (while in math class--don't ask!). I spent three hours on the phone trying to find an available orthopedic surgeon to put a cast on it, even though my son's pediatrician told me that her physician's assistant could easily handle it. -
One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't. -
Last week, a client was listing ten targets for her marketing efforts. She was stuck at nine. Finally, she said, "I suppose I could ask Rachel for work. She's the GC at Streamside Properties... but I wouldn't feel comfortable doing that; she's my best friend." -
Did you know that the question, "What's new?" is actually a marketing opportunity in disguise?