Client Acquisition - Page 4
This is FindLaw's Law Firm Management Center's collection of free articles on How to Get a Client. Client acquisition should be one of the main goals of your law firm marketing activities. Attracting and retaining clients is imperative for the survival of your law firm. There are many ways to get clients for your law firm. Start your research with FindLaw.
Law Marketing
Client Acquisition Articles
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While it is clear to most managing partners that the multifunctional skills necessary to run a firm are categorized as "general management" skills, it is often a surprise that the skills to do one piece of the job, business development, should be called "sales management". -
What works in marketing is what clients dictate. Yes, the ordinary and the not so ordinary consumer preference is the starting point of charting sound marketing strategy. -
The good news is that rainmaking will always require good, old-fashioned human relationships. The better news is that technology offers new tools that make marketing easier, faster, more effective, less expensive, and more. -
The legal profession is undergoing substantial introspection, largely as a result of new political and economic world orders. More and more firms are asking how they can best meet their clients' needs in this new world order. What many have found is that traditional structures need to be supplemented internally and externally to effectively meet clients' expanding needs. -
During the past decade law firms have experienced significant change. Things just aren't the way they used to be. During better times, business was easier to acquire and maintain. Client fee sensitivity, competition, specialization, and poor public image have made the practice of law much more difficult. It requires much more effort to manage and sustain a successful law practice. -
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful. Whether the focus is on new business development or cross-selling, lawyers -- partners and associates alike -- must learn to see marketing as a continuous, fluid, essential effort, an effort which should extend beyond cold calls and new business pitches. -
More attorneys advertise in the Yellow Pages than in any other advertising medium. And many people turn to those ads when looking for counsel. -
Picture a future where corporate clients expect to receive all their legal services on a fixed price or budgeted basis. Don't think it can happen? -
OK. Your firm's finished its client survey. The results are in,the skeptics are mollified and the practice managers are ready to follow up. What's next? -
Networking is an invaluable tool that anyone in the business world can utilize. Effective networking can be your best form of marketing, as well as being extremely affordable. To give a definition of networking, networking occurs when there is a planned event or gathering with the primary goal of connecting with others. The purpose of networking can vary based on one's own agenda, yet the primary focus is to meet people, and have people meet you. In other words, you have the opportunity to market yourself and your business in a relaxed, social situation. This often proves to be a comfortable situation for all involved.