Client Acquisition - Page 3
This is FindLaw's Law Firm Management Center's collection of free articles on How to Get a Client. Client acquisition should be one of the main goals of your law firm marketing activities. Attracting and retaining clients is imperative for the survival of your law firm. There are many ways to get clients for your law firm. Start your research with FindLaw.
Law Marketing
Client Acquisition Articles
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Legal matching services are an important new marketing tool to consider for law firms that want to actively pursue more leads online and improve their lead-qualification process. -
In the fast-growing free-for-all of the Internet, how do you connect with your potential clients (and more of them)? -
Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population. Effectively targeting this group can help lawyers expand their client base and increase revenue. -
Effectively marketing each of the practice areas you specialize in can make a tremendous difference in your ability to expand your client base and increase revenue. -
Largely due to the Internet, a law firm now has many more opportunities to promote its services to prospective clients. A well-designed and well-written Web site, listings in legal directories and other forms of online advertising are just a few of the ways a firm can generate more visibility with its target market. -
Search engine marketing -- or SEM for short -- is the function of developing, submitting and positioning a Web site within the proper search engines for maximum exposure and effectiveness. -
What were once new markets to only consumer-goods manufacturers like Coca Cola and Ford, are opening to professional services. In this new global economy, law firms are marketing more and more to international companies at home and abroad. -
In the quest for better answers about how to turn numbers into usable management tactics to foster profitable growth, I interviewed a number of experts. Here, in nutshell format, is their best advice. -
Although no one would admit it, more than a few competent attorneys have been known to wince when the idea of doing a sales call has been suggested as part of their marketing planning. -
Although the law business is booming, two issues implicit in successful law firm governance remain unsolved in many firms, and, in fact, have as much to do with the financial future as does the state of the economy.