Client Acquisition

This is FindLaw's Law Firm Management Center's collection of free articles on How to Get a Client. Client acquisition should be one of the main goals of your law firm marketing activities. Attracting and retaining clients is imperative for the survival of your law firm. There are many ways to get clients for your law firm. Start your research with FindLaw.
Client Acquisition Articles
    • Business Strategy for Developing Markets

      What were once new markets to only consumer-goods manufacturers like Coca Cola and Ford, are opening to professional services. In this new global economy, law firms are marketing more and more to international companies at home and abroad.

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    • Marketing Your Law Firm to U.S. Hispanic Consumers

      Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population. Effectively targeting this group can help lawyers expand their client base and increase revenue.

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    • How to Respond to RFP With All the Information You Need

      The trouble with RFPs is that there are usually many other firms replying. This competition makes it crucial to differentiate yourself and demonstrate clearly that you can meet the client's needs.

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    • Overcoming Obstacles To Effective Law Marketing

      Ten years ago, law firms needed to be convinced of the importance of marketing themselves. Today, most lawyers realize they have to market their services but are still unsure about how to do so most effectively. Many of these lawyers have had limited success with their marketing efforts and are frustrated with or skeptical about the whole process.

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    • Practicing Law in the 21st Century Requires Affiliation

      The legal profession is undergoing substantial introspection, largely as a result of new political and economic world orders. More and more firms are asking how they can best meet their clients' needs in this new world order. What many have found is that traditional structures need to be supplemented internally and externally to effectively meet clients' expanding needs.

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