Branding - Page 2
This is FindLaw's Law Firm Management Center's collection of free articles on Branding. Branding your law firm is the legal marketing equivalent of carving out a niche practice. There are established and non-traditional ways to brand and position your law practice. Start your research with FindLaw.
Law Marketing
Branding Articles
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Have you done any marketing yet this week? If not, that's probably because you haven't yet created a marketing habit. -
My son broke his arm on the last day of school (while in math class--don't ask!). I spent three hours on the phone trying to find an available orthopedic surgeon to put a cast on it, even though my son's pediatrician told me that her physician's assistant could easily handle it. -
You don't change your horse mid-race is good advice for jockeys, but perhaps not as good for lawyers looking to take their practices to the next level. As you move through the course of your career, you may "outgrow" marketing activities that served you well in the beginning. -
When I ask clients what their biggest challenge in business development is, they commonly say, "Asking for business." And yet, when they are trying to land a new client, they forget about the "asking" part and focus on the "pitching" part. -
Here are nine tips for transforming networking events into a business development tool.