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Branding

This is FindLaw's Law Firm Management Center's collection of free articles on Branding. Branding your law firm is the legal marketing equivalent of carving out a niche practice. There are established and non-traditional ways to brand and position your law practice. Start your research with FindLaw.

Law Marketing
Branding Articles
  • Why a Down Market is the Right Time to Brand
    Provided by Elonide C. Semmes
    Since the markets turned bearish, the first instinct for many law firms has been to clamp down on marketing dollars. We're told that branding -- gaining a place in the minds of buyers -- always takes years and costs tons of money. So now is a bad time to embark on a branding program. Right? Wrong!

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  • Establishing Your Brand in the Law Firm Marketplace
    Provided by West Group
    Everybody strives for brand recognition. Few actually achieve it. While the practice of law falls under that mysterious "professional services" category, it does not mean we cannot try to achieve recognizable "brand" status in the industry. The art of branding is not for every attorney or law firm, but if you have the right "product" and the right "approach", you too can benefit from establishing a brand.

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  • Branding and Other Useless Legal Marketing Activities
    Provided by David Maizenberg of FindLaw
    The 'big, new ideas' out there are neither big nor new. Legal marketing is just now falling prey to the marketing gimmickry that plagued California start-up companies in the nineties.

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  • Thomson West Names Vice President of Central Marketing
    Provided by Editorial Staff of FindLaw
    Mark Schiff has joined Thomson West, the leading provider of integrated information solutions to the U.S. legal market, as vice president of Central Marketing -- a new organization focused on identifying, launching and marketing cross-segment products, practice areas and initiatives.

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  • The Importance of Law Firm Web Site Design
    Provided by FindLaw of LawyerMarketing.com
    Ten years ago, the typical person opened the Yellow Pages to find legal help. Today, most prospects go online. From their perspective, your Web site is your law firm - their first, most lasting impression of who you are, what sets you apart and how well you can meet their needs.

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  • Watch What You Say About Yourself
    Provided by Larry Bodine of Larry Bodine
    It makes a difference how you present yourself -- in person and online. Accordingly, lawyers make sure their appearance is businesslike, their stationery reflects their firm, and their business cards include all their key contact information. Lawyers should also devote the same attention to their bios online.

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  • Beyond Brochures: Marketing Through Print Advertising
    Provided by Ritchenya A. Shepherd of ABA Journal
    The ad for a Philadelphia law firm shows a father and mother with two children superimposed on a blurred background of flames and smoke. "Our prowess in fire and insurance litigation has been equaled by our skill in estate planning and family law. The fire is spreading," the copy reads.

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  • Turn Technology into Competitive Marketing Advantage
    Provided by Lawrence M. Kohn and Lisa Ellis of Association of Legal Administrators
    The good news is that rainmaking will always require good, old-fashioned human relationships. The better news is that technology offers new tools that make marketing easier, faster, more effective, less expensive, and more.

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  • Making Contact: The Importance Of Networking
    Provided by Michael M. Smith of Association of Legal Administrators
    During the past decade law firms have experienced significant change. Things just aren't the way they used to be. During better times, business was easier to acquire and maintain. Client fee sensitivity, competition, specialization, and poor public image have made the practice of law much more difficult. It requires much more effort to manage and sustain a successful law practice.

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  • Developing Markets In a Shrinking World
    Provided by Jay D. Strother of Association of Legal Administrators
    Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world.

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