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Branding
This is FindLaw's Law Firm Management Center's collection of free articles on Branding. Branding your law firm is the legal marketing equivalent of carving out a niche practice. There are established and non-traditional ways to brand and position your law practice. Start your research with FindLaw.
More Topics on Law Marketing
Branding Articles
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"Because legal marketing on the Internet has become a mainstream practice, it is now more important than ever to have a website that can capture an audience and convert common website hits into actual, paying clients. Having a firm identity is a key element in the process, and is central to a successful marketing plan. This article will explain the primary considerations for creating an identity that will work for you." -
You don't change your horse mid-race is good advice for jockeys, but perhaps not as good for lawyers looking to take their practices to the next level. As you move through the course of your career, you may "outgrow" marketing activities that served you well in the beginning. -
When I ask clients what their biggest challenge in business development is, they commonly say, "Asking for business." And yet, when they are trying to land a new client, they forget about the "asking" part and focus on the "pitching" part. -
The ad for a Philadelphia law firm shows a father and mother with two children superimposed on a blurred background of flames and smoke. "Our prowess in fire and insurance litigation has been equaled by our skill in estate planning and family law. The fire is spreading," the copy reads. -
Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world. -
Everybody strives for brand recognition. Few actually achieve it. While the practice of law falls under that mysterious "professional services" category, it does not mean we cannot try to achieve recognizable "brand" status in the industry. The art of branding is not for every attorney or law firm, but if you have the right "product" and the right "approach", you too can benefit from establishing a brand. -
"Since the markets turned bearish, the first instinct for many law firms has been to clamp down on marketing dollars. We're told that branding -- gaining a place in the minds of buyers -- always takes years and costs tons of money. So now is a bad time to embark on a branding program. Right? Wrong!" -
"Have you done any marketing yet this week? If not, that's probably because you haven't yet created a marketing habit." -
"My son broke his arm on the last day of school (while in math class--don't ask!). I spent three hours on the phone trying to find an available orthopedic surgeon to put a cast on it, even though my son's pediatrician told me that her physician's assistant could easily handle it." -
Here are nine tips for transforming networking events into a business development tool.
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