The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.
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How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial.SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IP
Here are ten situations where your marketing department should avoid spreading the word.Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law Marketing
While unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board.
See also:Marketing a Startup Solo Law Practice
Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice.
Before advertising or promoting yourself as a certified specialist in a particular area of law, be sure to first check case law in your jurisdiction, as well as your state bar rules of professional conduct.
Here are ten ways to eliminate bad habits from your marketing practices.
Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.
Participation in online community discussion can be a beneficial activity for lawyers.
Given that he is one of the world's leading experts in digital video, audio and imaging, it is ironic that Cliff Reader believes lawyers often come to him wearing blinders. So narrowly focused are they on the technology involved in a case, they fail to see the broader sales and business environment in which it is marketed.