Law Marketing
The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.
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How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial.
SEO Your Law Firm Website with KeywordsHow can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IPHere are ten situations where your marketing department should avoid spreading the word.
Attorney Marketing Efforts Essential For Client LoyaltyIn an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law MarketingWhile unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board.
See also:
Marketing a Startup Solo Law PracticeLawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice.
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Navigating the social media world can be fraught with legal dangers and complex ethical issues unique to the legal profession. -
Before advertising or promoting yourself as a certified specialist in a particular area of law, be sure to first check case law in your jurisdiction, as well as your state bar rules of professional conduct. -
Successful rainmaking and retention of clients requires a competitive mindset. -
The most profitable companies are the ones that regularly reexamine their business assumptions, and change their sales and marketing strategies, based on what worked well and not well in the previous year. -
Networking is about an attitude of engagement not going to a networking event.
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