The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.
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How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial.SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IP
Here are ten situations where your marketing department should avoid spreading the word.Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law Marketing
While unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board.
See also:Marketing a Startup Solo Law Practice
Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice.
"According to research, the most successful women have broad and strong connections not only within their networks, but especially outside of their organizations, as well as social and professional networks."
Marketing a Start-Up Solo Practice
One of the most common complaints I hear about marketing is that there is just not enough time to do it. Making the most of the available time becomes critical.
Navigating the social media world can be fraught with legal dangers and complex ethical issues unique to the legal profession.
Internationally Known Small Business Expert Offers Tips on Starting a Business in Today's Economy