Law Marketing

The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.

Learn More About Law Marketing

    • How to Calculate Your Law Firm Marketing ROI

      Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.

      SEO Your Law Firm Website with Keywords

      How can your law firm stand out online and connect with more potential clients?


      Ten Ways to Secure and Protect Your Marketing IP

      This month's column lists ten situations where your marketing department should avoid spreading the word.

      Attorney Marketing Efforts Essential For Client Loyalty

      In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.


      CAN-Spam Summary For Law Marketing

      While unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.

      Marketing a Startup Solo Law Practice

      Learn about marketing a small firm practice from a solo practitioner.


Law Marketing Articles
    • Effective ROI Measurement for Law Firm Marketing

      Take a step back and look at your marketing strategy. Are you getting good value for your marketing dollar?

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    • Women Attorneys Finding Ways to Boost Their Network
      "According to research, the most successful women have broad and strong connections not only within their networks, but especially outside of their organizations, as well as social and professional networks."

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    • Can a Law Firm Be Too Visible on the Internet?

      Since the Internet has become the most readily accessible source of the widest range of information in a relatively short period of time, businesses of all sorts have sought to capitalize on its popularity.

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    • Using Your Law Firm Website to Enhance Client Services

      Many law firm Web sites are little more than static brochures providing general information about the firm and attorneys. As Web technology evolves, more firms are enhancing client relationships and attracting new clients via the Web by using their sites to exchange information with clients and potential clients. Firms that are not maximizing their Web presence run the risk of losing existing and potential clients to other law firms that are effectively using new technology.

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    • Use Industrial Strength Law Marketing

      One of the most important points of information that a law firm can put on its Web site is a list of industries it serves. Industry experience is one of the first things that corporate executives and in-house counsel look for. They want to know if your lawyers are familiar with the trends affecting their business, and smart law firms put this information right up front.

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