Learn More About Law Marketing
How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IP
This month's column lists ten situations where your marketing department should avoid spreading the word.Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law Marketing
While unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.Marketing a Startup Solo Law Practice
Learn about marketing a small firm law practice from one solo practitioner's experience.
The legal profession is undergoing substantial introspection, largely as a result of new political and economic world orders. More and more firms are asking how they can best meet their clients' needs in this new world order. What many have found is that traditional structures need to be supplemented internally and externally to effectively meet clients' expanding needs.
Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world.
Learn about 11 questions to ask yourself to determine if a prospective client is a "high potential" opportunity.
Effectively marketing each of the practice areas you specialize in can make a tremendous difference in your ability to expand your client base and increase revenue.
To convert more of your Web "clicks" into qualified clients for your firm, start by addressing the key issues.