Learn More About Law Marketing
How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IP
This month's column lists ten situations where your marketing department should avoid spreading the word.Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law Marketing
While unsolicited commercial e-mail is still legal under the new Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.Marketing a Startup Solo Law Practice
Learn about marketing a small firm practice from a solo practitioner.
I've just finished reading Rosabeth Moss Kanter's book, Confidence. The basic premise of the book boils down to: Winning begets winning, and losing begets losing, because of their respective impact on confidence.
My son broke his arm on the last day of school (while in math class--don't ask!). I spent three hours on the phone trying to find an available orthopedic surgeon to put a cast on it, even though my son's pediatrician told me that her physician's assistant could easily handle it.
Given that he is one of the world's leading experts in digital video, audio and imaging, it is ironic that Cliff Reader believes lawyers often come to him wearing blinders. So narrowly focused are they on the technology involved in a case, they fail to see the broader sales and business environment in which it is marketed.
Participation in online community discussion can be a beneficial activity for lawyers.
Before advertising or promoting yourself as a certified specialist in a particular area of law, be sure to first check case law in your jurisdiction, as well as your state bar rules of professional conduct.