The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.
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How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
Ten Ways to Secure and Protect Your Marketing IP
Learn about ten situations where your marketing department should avoid spreading the word.Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
CAN-Spam Summary For Law Marketing
While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.Marketing a Startup Solo Law Practice
Learn about marketing a small firm law practice from one solo practitioner's experience.
The good news is that rainmaking will always require good, old-fashioned human relationships. The better news is that technology offers new tools that make marketing easier, faster, more effective, less expensive, and more.
For marketers, one of the beauties of the World Wide Web is the ability to evaluate success at a level higher than almost any other type of initiative. Yet, I am continually amazed by how few people take full advantage of this. How often do you look at your law firm's web site traffic report, and how big a role does it play in your ongoing development and strategy?
The Internet is changing the way individuals and businesses research products and services, and expanding the options for lawyers looking to develop and retain clients.
Many law firm websites are little more than static brochures providing general information about the firm and attorneys. As Web technology evolves, more firms are enhancing client relationships and attracting new clients via the Web by using their sites to exchange information with clients and potential clients. Firms that are not maximizing their Web presence run the risk of losing existing and potential clients to other law firms that are effectively using new technology.
One of the most important points of information that a law firm can put on its Web site is a list of industries it serves. Industry experience is one of the first things that corporate executives and in-house counsel look for. They want to know if your lawyers are familiar with the trends affecting their business, and smart law firms put this information right up front.