Law Marketing

The Legal Marketing section of FindLaw's Law Firm Management Center provides free resources related to PR and marketing issues encountered by solo practices and small law firms. Business issues such as Branding, How to Get a Client, Marketing Ethics, Marketing Channels, and Marketing Strategies all contribute to the immediate and long-range success of your law firm. Marketing generates business growth opportunities. As a small business owner, you need to understand marketing issues well enough to make informed decisions that impact your law practice. Browse, read, and share FindLaw's collection of articles, tips, and lists that focus on Legal Marketing.

Learn More About Law Marketing

    • How to Calculate Your Law Firm Marketing ROI

      Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.

      SEO Your Law Firm Website with Keywords

      How can your law firm stand out online and connect with more potential clients?


      Ten Ways to Secure and Protect Your Marketing IP

      Learn about ten situations where your marketing department should avoid spreading the word.

      Attorney Marketing Efforts Essential For Client Loyalty

      In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.


      CAN-Spam Summary For Law Marketing

      While unsolicited commercial e-mail is still legal under the this Federal law, you must follow five rules to keep your outbound marketing messages above the board. What follows is a brief summary of the transmission rules.

      Marketing a Startup Solo Law Practice

      Learn about marketing a small firm law practice from one solo practitioner's experience.


Law Marketing Articles
    • How California Marketing Laws May Impact Your Business

      Learn about two new laws that may impact companies that collect personal information from California residents, online or offline.

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    • Media Management During a Crisis

      Considering the list of potentially negative events that might emerge in a law firm's life and be seized upon by the media -- partners leaving, rumors of a firm's demise, disgruntled employees filing lawsuits, an adverse decision for a highly public client, among others -- it's worthwhile to summarize the discussion I had with Robin Cohn, president of a public relations and crisis management firm in New York City.

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    • Attorney Marketing Efforts Essential For Client Loyalty

      In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.

      Read More »

    • Rainmaking with a Law Firm Newsletter

      A firm newsletter can be an effective tool for marketing the services of your law firm. It can be used to alert existing clients to preventive law practices and recent legal developments, and can also be used to attract new clients to the firm.

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    • Social Networking in the Legal Industry

      Websites such as Facebook, LinkedIn, Twitter and blogs have quickly opened up a whole new world of networking opportunities for all communities -- the legal community is no different.

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