Marketing Your Law Firm
Featured Articles
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Putting Stock In Marketing: Attorney Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful. (read more) -
How Consumers Meet Their Legal Needs Online
In an increasingly complex society, it is only natural that consumer legal needs are also on the rise. In order to understand how consumers behave, FindLaw conducted a study of around 2,000 people to investigate the actions consumers initiated in response to their legal needs. (read more) -
Optimizing Your Web Site with Keywords
How can your law firm stand out online and connect with more potential clients? One important way is through search engine optimization, or SEO — making changes to your Web site that attract the attention of search tools like Google, Yahoo! and MSN. (read more)
You Need to Know
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How Financial Statements Inform Marketing Tactics
Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice. (read more) -
Opportunity Knocks: Developing Markets In a Shrinking World
Everybody strives for brand recognition. Few actually achieve it. While the practice of law falls under that mysterious "professional services" category, it does not mean we cannot try to achieve recognizable "brand" status in the industry. The art of branding is not for every attorney or law firm, but if you have the right "product" and the right "approach", you too can benefit from establishing a brand. (read more) -
Converting More "Clicks" Into Qualified Clients
One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't. (read more)