Pleasanton Launches First Golf Consortium

PLEASANTON, CA – September 16, 2008 – The Tri-Valley, California Convention & Visitors Bureau (CVB), in partnership with the third-party travel-packager SilverVoyages.com, announces the launch of Northern California's newest golf consortium, dubbed Golf Tri-Valley. The Tri-Valley, California CVB in conjunction with its area hotels and public golf courses, has created the consortium to increase rounds for participating members, while generating room night bookings for Tri-Valley hotels. Unique to Golf Tri-Valley is the ability to book tee times at the time of booking, and customize packages based on cost. Visitors can purchase stay and play packages at www.golftrivalley.com or www.golftrivalleyca.com.

"The creation of the Golf Tri-Valley marketing consortium aligns with our strategy to promote Tri-Valley, California as a desirable golf destination as well as our mission to generate measurable spending and awareness by partnering with our public courses and area hotels on stay and play packages," said Amy Blaschka, president & CEO of the Tri-Valley, California CVB.

Golf is a significant niche market in Tri-Valley, generating approximately 500,000* individual and tournament-play rounds annually at the area's public courses. While rounds per year have been decreasing, competition for golfers has been increasing. The Golf Tri-Valley consortium will effectively market the five-city region as a highly desirable golf destination, and increase consumer and media awareness. Participating courses include The Bridges Golf Club, Callippe Preserve, The Course at Wente Vineyards, Las Positas Golf Course, Poppy Ridge Golf Course, Springtown Golf Course, and the Sunol Valley Golf Club.

The consortium's launch is supported by the creation of a new brand identity, web page development (www.golftrivalleyca.com & www.golftrivalley.com), advertising, collateral design and production, public relations outreach, and the development of an e-newsletter.

Having already recognized Tri-Valley, California as a premier golf destination, the Ladies Professional Golf Association (LPGA) will return for a third year during the 2008 Longs Drugs Challenge at Blackhawk Country Club. The tournament will take place October 9-12, playing host to 108 professional women golfers. The tournament is open to the public, and is expected to draw more than 60,000 spectators. For more information on ticket purchasing and parking details please visit www.longsdrugschallenge.com.

* Annual total calculated from figures provided by the East Bay Business Times' Book of Lists, and participating courses.

About SilverVoyages
Silvervoyages.com was created in 1999 out of the need for golf and ski packaging solutions. Silvervoyages.com is an 'outsource' company that specializes in seamless, back-of-house package booking functions. We are contracted by our clients to facilitate the needs of their guests' rooms, golf, skiing, and all other components that generally make up a travel-related package.

About the Tri-Valley, California Convention & Visitors Bureau
The Tri-Valley, California Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon, Danville and the surrounding region. It markets Tri-Valley, California as a preferred destination for visitors, meetings, and events by promoting CVB member businesses and bringing overnight visitors to the region, to increase awareness of and measurable spending to Tri-Valley, California.