Marketing Basics

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Basics. Starting a law firm requires a basic understanding of marketing techniques. Even if you don't have a marketing budget, there are many things you can do to market your new law practice. Start your research with FindLaw.

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Marketing Basics Articles

Eight Guidelines for Ethical Online Law Marketing
Provided by LawyerMarketing.com
There's no single, "one-size-fits-all" set of ethics rules that apply to every law firm's online legal marketing activities.
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Marketing Tips for Creating Your Law Firm Identity
Provided by Michael B. Taylor of FindLaw
"Because legal marketing on the Internet has become a mainstream practice, it is now more important than ever to have a website that can capture an audience and convert common website hits into actual, paying clients. Having a firm identity is a key element in the process, and is central to a successful marketing plan. This article will explain the primary considerations for creating an identity that will work for you."
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Establishing Your Brand in the Law Firm Marketplace
Provided by West Group
Everybody strives for brand recognition. Few actually achieve it. While the practice of law falls under that mysterious "professional services" category, it does not mean we cannot try to achieve recognizable "brand" status in the industry. The art of branding is not for every attorney or law firm, but if you have the right "product" and the right "approach", you too can benefit from establishing a brand.
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17 Fatal Marketing Mistakes Lawyers Make
Provided by Trey Ryder of Trey Ryder LLC
Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice.
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Marketing a Startup Solo Law Practice
Provided by Burman E. Berger and Esq. of Burman E. Berger, Esq.
Marketing a Start-Up Solo Practice
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Build Client Relationships Through Personal Contact
Provided by Trey Ryder of Trey Ryder LLC
Build and Maintain Relationships Through Personal Contact
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Watch What You Say About Yourself
Provided by Larry Bodine of Larry Bodine
"It makes a difference how you present yourself -- in person and online. Accordingly, lawyers make sure their appearance is businesslike, their stationery reflects their firm, and their business cards include all their key contact information. Lawyers should also devote the same attention to their bios online."
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