Marketing Basics

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Basics. Starting a law firm requires a basic understanding of marketing techniques. Even if you don't have a marketing budget, there are many things you can do to market your new law practice. Start your research with FindLaw.
Marketing Basics Articles
    • Marketing Tips for Creating Your Law Firm Identity

      Because legal marketing on the Internet has become a mainstream practice, it is now more important than ever to have a website that can capture an audience and convert common website hits into actual, paying clients. Having a firm identity is a key element in the process, and is central to a successful marketing plan. This article will explain the primary considerations for creating an identity that will work for you.

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    • Marketing a Startup Solo Law Practice

      Although success as a solo requires much trial and error, some steps that I took to market my business from the beginning really paid off.

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    • Build Client Relationships Through Personal Contact

      Most clients don't know how to judge the depth of your knowledge, skill, judgment or experience. After all, they didn't go to law school and you did, so they couldn't possibly appreciate what you know. But they can measure what they see and feel.

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    • Networking for the New Attorney

      While there are many different approaches out there, here are nine tips for new attorneys wondering where to start on building their network.

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    • Eight Guidelines for Ethical Online Law Marketing
      There's no single, "one-size-fits-all" set of ethics rules that apply to every law firm's online legal marketing activities.

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    • 17 Fatal Marketing Mistakes Lawyers Make
      Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice.

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